Sunday, July 6, 2008

Quick & Simple Put to Quick and Simple Death

Ed found it a bit curious when the publishers of relatively high-brow fare, such as Esquire and Harper's Bazaar, decided to venture into Bauer-land, where $1.99 supermarket buys reign supreme. But then Ed thought, "Hey, it's Hearst. They must know what they're doing." Unfortunately, not this time.

Quick & Simple's untimely shuttering and shift to exclusively online content is yet another solemn reminder that business isn't booming in print media. Ed's a little miffed that Hearst vehemently denied rumors months ago that Q&S wasn't faring well, even though the magazine's staff was denied a spot in the highly coveted tower on 57th and 8th, relegated to less stylish digs down the block. Maybe ignorance is bliss, and they were doing the staff a favor. At least they could take advantage of the airy cafeteria! Sadly, now Ed's got friends from Q&S who are all brushing up their resumes and mass e-mailing their contacts in hopes of landing another gig quickly and simply.

Ed can't help but wonder if Hearst is using the money saved from closing Q&S to help fund their soon-to-launch new food magazine, which is sure to give Everyday with Rachael Ray a run for her yum-o. Maybe they'll even attempt to entice those on Q&S's subscriber list to order the launch mag.

Whatever the case, if you run into any Q&S alums, buy 'em a drink or five.
—Ed

1 comment:

Jen said...

OMG, I interned there a few semesters ago! That is so sad, all the people there are so nice. I hope they can all get new jobs quickly.